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Enhancing firm performance via distribution channel innovation: The case of small and medium enterprises 124 abstract: But what consequences willDocument from the year 2012 in the subject Business economics Trade and Distribution, University Kuala Lumpur (Faculty of Economics and Administration, University of Malaya, 50603, Kuala Lumpur, Malaysia ), language: English, abstract: As evidenced for many decades, small and medium enterprises (SMEs) have been the major and fundamental contributors to employment generation, poverty alleviation, value added creation and economic development around the